Will Pausing an SEO Campaign Hurt Your Performance?
In trying times many businesses will decide to sacrifice their online marketing effort in order to stay afloat, and this can be effective in the short-term. With this said, SEO is a long-term process that relies on consistency which means that pausing your campaign can have unforeseen consequences in the SERPs. Read on as we explain why…
From credit crunches to recessions, there have been many moments in history when marketing efforts have been called into question due to the current state of the world. After all, many businesses start to panic and go on to make drastic decisions without talking with their SEO provider first. As it stands, the current coronavirus pandemic is affecting businesses in a variety of ways and government rules are even damaging the way that they are able to make money.
Put simply, the Google SERPs are unaffected by problems in society which means that the algorithms that are put in place in order to rank a website will continue to run as they normally would do. As a result, there is a lot that can be obtained from continuing to work on your SEO marketing efforts throughout troubling times. From an SEO perspective, pausing or cancelling a campaign only hands over your rank in the SERPs to your competition and it can be very difficult to regain this position when you hit the start button again.
It is important to avoid panicking when the going gets tough and focus on the bigger picture in terms of marketing. Once the COVID-19 pandemic is long-behind us, the SERPs will display those businesses who kept going. If pausing your campaign is an unavoidable must, it is important that you speak to an experienced technician in order to find out how your position and rank could be preserved.
Here at SEO Enterprise, we believe that the very best results are forged through dedication, commitment and quality which is why our team work closely with each of our clients in order to provide the most effective advice. To find out how beneficial SEO is amid the ongoing COVID-19 pandemic, get in contact with a member of the SEO Enterprise team today!