Although the internet is thought to be just three decades old, we rely on it for a variety of simple everyday tasks and technology has effectively replaced a range of common items including maps, music players, books and even marketing. In fact, it is very uncommon to find business owners investing in newspaper advertising methods in 2019 as most have a website that they use as a point of contact for potential clients. SEO is an effective marketing tool that can increase a website’s ranking in the SERPs and improve its internet presence. Read on to find out why…
What is search engine optimisation?
SEO is an internet marketing tool that has been around since the dawn of the internet itself and its aim is to increase the amount of traffic that a website receives and its quality. A campaign is often put together in order to target specific keywords that are relevant to the services that a website offers, and these are powered using high-quality pieces of content. Overtime, these keywords will rise in the Search Engine Results Pages (SERPs) and rank accordingly as users are more likely to click on a website when it can be found within the first few pages of the results.
How does SEO increase a websites organic traffic?
A website can receive two different types of traffic: direct, which comes from typing the URL into the search bar, and organic, which occurs when users click on a website after typing a specific keyword into the search engine. The aim of an SEO campaign is to increase the amount of organic traffic a website receives as this offers a higher Return on Investment (ROI) in comparison to alternatives like Pay Per Click (PPC) marketing. With this said, increasing a websites organic traffic relies on a variety of different components which is why SEO uses many ethical techniques in order to develop a relationship with the search engine such as high-quality, relevant and original content, backlinks and focused keyword targeting, which ensures that a site ranks for the most appropriate phrases.
Is SEO a cost-effective marketing strategy?
One of the biggest myths about SEO is that the results are attainable quickly and that a website will be ranking on the top page of the SERPs overnight when this couldn’t be further from the truth. After all, developing a relationship with strict search engines like Google takes time and consistency and this means that the marketing method gets a bad reputation from time to time as business owners can funnel money into a campaign for several months without seeing any results. With this said, SEO is a gradual tool which means that 3-6 months of hard work eventually pays off and will last for the foreseeable future as long as the methods are continued, making it a very cost-effective investment.
Here at SEO Enterprise, we believe that a high-quality campaign is the most effective way that a business can improve its online presence whilst simultaneously developing a mutual relationship of trust with the search engine it is being optimised for. After all, SEO offers business owners the best Return on Investment (ROI) compared to competitors like PPC and social media marketing. To find out more information, get in contact with a member of the SEO Enterprise team today!