Google is forever expanding its horizons and stepping into open gaps within the online world, whilst keeping our SEO services Manchester team on their toes ensuring that they’re on top of Google’s game. So what is the search engine giant’s latest venture? They have introduced a new “buy button” to their search results.
Although this appears to be an effective idea, as it influences online consumers to purchase a product from your site immediately without having to crawl through various pages, it does steer consumers away from actually visiting your site and seeing what else you have to offer. Their main reasoning for this new buying option is to encourage consumers to purchase more online, according to Google’s Chief Business Officer Omid Kordestani. However, our SEO services in Manchester will continue as normal, as online users will still have to find you online before hitting the buy button.
It will be interesting to see how Google’s new idea will formulate and we’re not sure whether their new buy button will be available in the U.S. first to trial it out, or in the UK as well, but we’ll be sure to keep an eye out. In the meantime, have you considered the option of incorporating online marketing such as our SEO services in Manchester into your strategy? If not, then you should or at least contact the professionals over at SEO Enterprise.
We may provide leading SEO services Manchester, but that doesn’t mean our services stop in the North West, we have clients across the UK and you could be one of them.