What Techniques Do SEO Technicians Use?
Here at SEO Enterprise, we strive to create ethical and high-quality campaigns that are designed with the requirements of each individual client in mind. The SEO industry has undergone a significant amount of change over its relatively short lifespan which has allowed it to become the most reliable marketing method there is, however a lot of business owners still don’t understand what the experts who specialise in this field have to offer. Read on as we explain some of the techniques that SEO technicians like ourselves carry out in order to raise the rank of a website in the SERPs…
Each page on a website is crawled by the search engine and indexed accordingly in order to determine where it deserves to rank in the SERPs so the first thing an SEO technician will often do is carry out an optimisation service. This is quite a broad process and often involves improving page speed, removing low-quality or harmful backlinks and implementing smartphone compatibility where required. This ensures that the site stands in good stead for indexing by the search engine and won’t be penalised for unsuitable features.
We’ve all heard that ‘content is king’ in SEO, and there is a reason why this is such a popular saying in internet marketing. After all, the Google Panda algorithm rocked the boat in 2011 and made high-quality, relevant and legible content a necessity for ranking in the SERPs. In fact, user experience plays an important role in the creation of content because a lot of copywriters are still trying to write for the search engine rather than the user. The overuse of keywords, known as keyword stuffing, can actually negatively affect an SEO campaign because the search engine is looking for information that the user can understand and benefit from. In SEO, content is typically implemented via a blog feature that is updated regularly so a technician may want to add one to your website as part of your campaign.
Google has robots called ‘spiders’ that crawl each page on your website. They will follow links in your content, known as backlinks, which give your website structure and allow the search engine to understand which pages are more valuable than others. Internal backlinks are those that link back to your website whereas external backlinks link to another website entirely and act as a vote of confidence to ‘vouch’ for the quality of your site. Link building is an effective tool in SEO when it is used ethically and can improve the relationship your website has with the search engine.
When the SEO industry first stepped onto the scene in the 1990s, it was almost unrecognisable and a lot of the principles that technicians follow today were completely disregarded. After all, it was a race to the top spot and there was nothing to control how this took place. Nowadays, SEO technicians are governed by algorithms in order to ensure that only the very best sites mange to rank favourably, and that is why ethical techniques using the methods above are so important. To enquire about our SEO services, get in contact with a member of the SEO Enterprise team today!