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What is Social Media Focused SEO?

What is Social Media Focused SEO?

The SEO industry can be difficult to pin down so you’d be forgiven for thinking that the entire principle is based entirely on websites and webpages. After all, the smallest algorithm can influence the way that marketers must approach a campaign. Social media platforms like Facebook, Twitter and Instagram aren’t exactly new anymore, however the way that they are used within SEO can be quite effective. Read on as we explain what social media focused SEO marketing is…

To put it simply, Social Media SEO is thought to be a subset of the SEO industry and focuses primarily on the different ways that social platforms and activities can affect the organic traffic that your website receives. After all, the search engine is tracking and monitoring everything so chances are your interactions on Twitter can be taken into account in the SERPs. It’s important to remember that social media cannot directly increase your ranking, but brand awareness and domain authority surely can.

We need to look deeper in order to understand and recognise the significance of Social Media SEO. A business with strong social signals – this means that your brand is widely followed, interacted with and recognised on platforms like Facebook, Twitter and Instagram – can increase the likelihood of a user making their way onto the website and completely a purchase. Obviously, Google doesn’t take the number of shares your social platforms might have into consideration when ranking your website, but it does crawl them and will treat them like any other piece of HTML.

This means that plugging your socials and creating a name for your brand can allow users to stumble across them in the SERPs during a simple search, allowing the search engine to register this interest and take it on board during indexing. Obviously Social Media SEO isn’t going to overtake traditional SEO, but it can be used alongside it.

The most effective way to stay on top of your game in SEO is to be open to change as the marketing industry is always adapting in order to meet the requirements set out by the search engine. Although social media marketing isn’t crucial, our SEO coaching service covers all the bases. To find out more information, get in contact with a member of the SEO Enterprise team today.

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