It’s been a few months now since Google first started to roll out mobile-first indexing, so it’s really quite frightening how many online businesses remain blissfully unaware of it. Since this algorithm update could have a major impact on the way SEO is done in 2018, business owners and marketers need to read up on what it’s all about.
Google have implemented various algorithm updates under the radar in recent months, in a manner that could even be considered as secretive or misleading. However, they’ve been completely open and transparent about the introduction of mobile-first indexing, which is considered to be a key indication as to what the future of Google will look like.
Mobile-first indexing could play a huge role in SEO this year, and it’s absolutely imperative that your website is thriving under the recent changes.
So, What Is Mobile-First Indexing?
In short, this is why responsive web design has become essential for every single online business on the planet. Google have been placing a strong emphasis on user experience (UX) in recent years, and the ability for users to visit your site across multiple devices is central to that experience.
Google will hand out a small ranking penalty to any websites that don’t implement responsive web design. For example, if your mobile site simply redirects people to another mobile version of your site, or simply doesn’t scale to fit smaller screens; then Google will recognise this as bad UX.
Of course, this doesn’t mean that your site will fall off the ends of the Earth in terms of ranking, but it does mean that you’ll be overtaken by any competitors that have implemented mobile-friendly design.
What Do You Need To Do?
The real question is: how can you make sure your website is ready for mobile-first indexing? Well, the first thing you need to do is ensure your website is responsive.
Whether this involves the creation of a brand-new website or a complete overhaul of the existing one doesn’t really matter. The important thing you need to understand is that this is no longer an optional thing, and your business will pay the price if you choose to ignore the new algorithm updates.
The fact is that Google’s penalties for unresponsive sites are only going to increase in the future, so you need to make changes now to ensure your SEO isn’t severely hampered in a year’s time. By investing in responsive web design, you’re providing your SEO campaign with a platform to really thrive under, while your conversion and bounce rates are bound to improve as well.
Following the introduction of mobile-first indexing, you’ll need to find the best SEO Manchester has to offer. Contact SEO Enterprise today and find out how we can boost your search engine ranking in 2018.