What Can We Expect from SEO in 2021?
There is no denying that search engine optimisation is the most resilient internet marketing method on the market as it has managed to survive its fair share of shake-ups over the years. After all, search engine’s like Google are constantly updating their core algorithm in order to ensure that only the very best websites manage to make it to the top spot. Read on as we go over a few things that you can expect to see from SEO in 2021…
Higher Quality Content
The SEO industry has been talking about the importance of content for years, and 2021 is no different. If anything, content is on track to become an even more crucial ranking factor as the need for user focused features becomes hot on Google’s algorithm tick-list. As a result, SEO copywriters should be constantly refining their skills in order to create bigger and better content as we enter the New Year.
We’ve all heard of user experience; however, it seems like there is a new ranking factor on the horizon. Dubbed ‘page experience’ by Google, the feature looks at the way that users feel when they interact with a webpage and encompasses aspects like mobile-friendliness, HTTPS, safe-browsing and much more. It is set to be introduced in May so there is plenty of time to prepare for its arrival.
Indexing the mobile version of a webpage before the desktop version is a practice quite simply known as ‘mobile-first indexing’. It isn’t a new thing as Google has been carrying it out for a while in order to bridge the gap between ranking and content quality. After all, more and more people are starting to browse the web using a smartphone so it is essential that the content is ranked as fairly as possible. The final update to this process is set to arrive in March 2021 when it will become a default option for websites.
Here at SEO Enterprise, we are looking forwards to welcoming the New Year with open arms and helping both local and national businesses soar in the SERP’s. After all, there is no time like the present to start investing in your internet marketing and figure out where you would like your business to be this time next year. To find out more information, get in contact with the best SEO company on the market and speak to a member of the team today.