What Can SEO Do For Your Business?
Search engine optimisation (SEO) has long been a way of boosting your business’ visibility on and organic traffic from search engines like Google, Bing, and Ask Jeeves. Google, being the largest search engine by a huge margin and the single most visited website on the internet, provides the gold standards for the industry and is constantly updating their algorithms to ensure searchers get the highest quality and most relevant results.
SEO is the process of ensuring that your website is completely optimised so that you maximise the number of potential customers you receive from relevant search terms on Google. Ensuring that you are using relevant keywords in your pages, generating new and unique content, and setting relevant meta tags are all methods of conducting SEO on your site. But what can SEO do you’re your business, and why should you do it?
Boost Your Visibility
The first and foremost reason people conduct an SEO campaign is visibility. Most people don’t make it past the first page of Google when searching for new products or services. In fact, most people don’t make it past the first two or three hits. Your ranking on Google is absolutely vital to the success of your business, and more visibility means more clicks!
Reduce Your Bounce Rate
A bounce rate is when potential customers click on your website, but then click away without exploring your site further or making any purchases. Part of SEO if generating compelling content which will help keep readers on your site for longer. Revamping the visuals and simplifying the layout will help, too!
Increase Your Sales
Better visibility and more engaged customers mean one thing: more sales! SEO is, and the end of the day, focused on bringing you more potential clients and those interested in your business. With a proper SEO campaign in place, you can ensure that you are at your optimised ranking for related keywords and that customers searching for your products will find your site first!
If you’re after some SEO services or an SEO company to revamp your website, check out SEO Enterprise! Offering the best SEO services Manchester has to offer, claim your free SEO analysis on your website today.