Understanding the Different Types of Internet Marketing
Here at SEO Enterprise, we believe that search engine optimization is the way forward when it comes to internet marketing, however that doesn’t mean that we are ignorant to the alternative approaches that are on offer. After all, many of them can be used alongside a high-quality SEO campaign in order to generate long-lasting and ethical results. Read on as we go over the different types of internet marketing methods…
Social Media Marketing
Although there is a significant difference between the results that can be obtained from social media marketing approaches, it is still considered an effective and valuable marketing method. This is the process of using social platforms like Facebook, Twitter and Instagram in order to acquire attention and sales, and it can be split into either organic or paid efforts.
Typically carried out in the form of a newsletter, email marketing involves opening and maintaining a line of communication with both existing and potential clients. A lot of people tend to underestimate the power of this approach, however a well-conceptualised campaign can actually direct a lot of traffic towards your website.
Search Engine Optimisation (SEO)
The process of optimising a website in order to improve its ranking position in the Search Engine Results Pages (SERPs) is formally known as SEO. This is thought to be the most powerful marketing method on offer as it provides long-lasting and high-quality results so long as it is carried out ethically. There are actually two different approaches: on-page SEO, which involves the use of techniques that improve the quality of a webpage and its content, and off-page SEO, which focuses on the impact of a social media presence and branding.
Paid Advertising (PPC)
Often seen as the polar-opposite of SEO, paid advertising is a form of marketing that involves purchasing a specific rank in the SERPs. It often appeals to those who are looking for fast but short-term results. Nowadays, this type of marketing is often known as Pay-Per-Click (PPC) as a fee is charged every time a user clicks on a paid advertisement regardless of whether or not they make a purchase or enquiry. Perhaps the most popular and well-known example of PPC is Google AdWords.
It is important that an SEO technician is able to understand how different internet marketing methods differ from one another as well as being able to explain how they can work hand-in-hand. Our SEO coaching service aims to provide you with the very best tools and knowledge to succeed in a competitive and ever-changing industry. To find out more information, get in contact with a member of the SEO Enterprise team today.