Top Tips to Improve Website Visibility in the SERPs
There are many different avenue’s that you can take with SEO in order to ensure that your website stands in good stead against the competition, such as increasing organic traffic, improving brand awareness, and even increasing sales and revenue. With this said, these efforts can usually be determined by one thing – visibility in the Search Engine Results Pages (SERP’s). Read on as we go over a few top tips that every SEO technician should know…
In layman’s terms, an SEO audit is a process than analyses how well a website is able to show up in the SERPs and understand which factors may be affecting visibility and web presence. In fact, it can also help unearth foundational issues like 404 errors, broken links and sitemap errors that could be having a detrimental effect on organic performance too. There are dozens of different tools on the web that can be used to carry out an in-depth audit so always pick wisely.
It has almost been 6 years since Mobilegeddon rocked the boat and it is safe to say that mobile optimisation isn’t going away any time soon. After all, more and more people are browsing the web using a smartphone device. Since it is now considered a ranking factor, a website that lacks mobile-friendly features is less likely to appear in the SERPs and this can have a major effect on visibility. It may take some time to recover, however optimising for mobile-browsing will ultimately make your website easier to find and more likely to rank in the SERPs.
Although social media platforms like Facebook and Twitter may not be a traditional way to approach SEO, it doesn’t mean that they should be neglected. After all, many businesses thrive because of the interactions that can be made with potential clients in a matter of minutes. Plus, a social media campaign that is well-managed can increase visibility in the SERPs because social signals leave a lasting impact.
When it comes to SEO, there is nothing more crucial than consistency as a campaign is often more fruitful when it is carried out over a long period of time. By focusing on visibility in the SERPs, it is likely that organic traffic and conversions will naturally increases as a by-product. Here at SEO Enterprise, we believe that high-quality SEO coaching is the secret to a successful campaign. Get in contact with a member of the team to find out more today!