As the foundation of any successful SEO campaign, the content that is created by a copywriter should be formulated with several rules in mind in order to resonate with both the search engine and the user. After all, a blog may not be read by the majority of visitors, however the information should still be legible and crafted with quality in mind. Read on as we go over three top tips that will help novices and seasoned experts alike develop a successful SEO friendly blog…
Don’t use too many keywords
For many years, SEO technicians would use a technique known as ‘keyword stuffing’ in order to increase the ranking of a website in the SERPs. After all, the search engine would recognise a repeated phrase or keyword and deem it to be a sign of quality, however it actually made content difficult to read and turned it into a form of spam. Keyword stuffing is now a black-hat technique which means that keywords in high-quality SEO content should be used sparingly and with intention in order to generate the best results.
Write original, relevant and high-quality content
There are millions of different blogs on the internet which can make the creation of SEO friendly content difficult. After all, it is vital that every article is original because plagiarised content can land a technician in hot water with the search engine algorithms. In addition to this, the algorithms also place a lot of emphasis on relevance as the information must have some relation to the services that a business offers and be written with the user in mind in order to avoid being deemed as spam.
Upload blogs on a regular and consistent basis
Consistency is the secret behind any successful venture which is why high-quality SEO is powered by regular content in the form of blogs and articles. In fact, the more blogs that a website has, the more content that the search engine can crawl and index in order to determine the integrity of a website and its SEO campaign. As a result, the average SEO friendly blog should be updated on a weekly or biweekly basis with fresh content.
Here at SEO Enterprise, our blogs are crafted with each business in mind in order to deliver relevant and high-quality content that the search engine will love. After all, every single page is indexed by Google spiders and used in order to determine the trustworthy qualities that a website possesses. To find out more information about the content creation side of SEO, get in contact with a member of the SEO Enterprise team today!