In the spirit of Valentine’s Day, the team here at SEO Enterprise have decided to place a positive focus on some of the white-hat techniques that are used within the industry. After all, if you do not implement fair approaches then your website can be penalised in the SERPs by Google, which enforces regular updates in order to target websites trying to gain an unfair advantage. Read on as we go through 3 important SEO techniques that we absolutely LOVE…
Officially known as ‘Mobilegeddon’, Googles 2015 algorithm update made it easier for mobile-friendly websites to increase their ranking in the SERPs. After all, the majority of internet searches are now carried out on a smartphone which means that adapting your site is not just a recommendation, it is a necessity. Here at SEO Enterprise, we encourage all websites to ensure that they are mobile-friendly in order to pass the algorithm, which is almost four years old.
Any SEO technician worth their salt knows that content is king when it comes to the information that is placed on a website. After all, this is what the algorithms analyse in order to determine a ranking. With this said, the content has to be written to a high-quality standard, completely original and relevant to the services that a website provides. In fact, using SEO-friendly formatting that doesn’t implement black-hat techniques like keyword stuffing can also help improve the impact that content can make in the rankings.
- Link Building
As a modern SEO technique, link building is certainly not going anywhere anytime soon. After all, it is considered an important ranking factor by the search engines and a website with lots of high-quality backlinks is more likely to rank higher in the SERPs. There are many different ways to create backlinks to a website; however, they are commonly carried out through ‘blog sharing’; this involves the swapping of content between two similar services and each has a link to the others website in the keywords.
In order to ensure that the SEO industry is a fair playing field for all technicians, search engines like Google implement algorithms that are designed in order to penalise websites that are using black-hat techniques. In fact, this includes everything from keyword stuffing to duplicated content! Here at SEO Enterprise, we pride ourselves on the credibility of our technicians and copywriters. After all, we only use high-quality SEO techniques that help the search engines recognise a website as trustworthy and legitimate. To find out more information, get in contact with a member of the SEO Enterprise team today!