In the world of SEO, it is important that a campaign works in harmony with the search engine that a website is being optimised for. After all, there are a variety of different options to choose from and the approaches that a technician can make may be slightly different. Here at SEO Enterprise, we want our readers to understand the principles of our industry and how they apply to the different search engines on offer. Read on as we go over the top three…
With over 75% of the market share, Google is the first search engine that users will opt for. After all, it is optimised for both desktop and smartphone use and this high market share means that using it for SEO can almost guarantee business owners that their website will receive a lot of traffic from visitors. With this said, organic results tend to be competitive too. As a result, technicians may see more results by targeting keywords that are more specific and less popular.
In an aim to be on par with Google’s success, Microsoft designed and implemented the Bing search engine in 2009. Although it is the default setting on Windows’ PCs and laptops, they have a much smaller market share value that is just below 10%. Luckily, this isn’t necessarily a bad thing because it means that the search engine is very popular with those who prefer to merge their SEO efforts with paid advertising. In addition to this, organic SEO results are often less competitive and easier to obtain with the right approaches.
As a popular email provider, Yahoo! holds just under 12% of the market shares as of 2017 when it comes to search engines. In fact, it was powered by Bing from 2011, however, an agreement with Google split this between both search engines in 2015. As a result, the Yahoo! search engine has been the default setting on the Firefox browser since 2014, drawing more users to its potential than ever before. Optimising SEO for Yahoo! Is slightly different than it is for Google as the competition is often lower which means that it may be easier to rank.
Although there is no doubt that Google is the most popular search engine on the internet, competitors like Bing and Yahoo are also drawing interest too. After all, it is important to cater search results to the user in order to ensure that the search results are both relevant and high-quality. To find out more information about tailoring an SEO campaign for search engines like Google, get in contact with a member of the SEO Enterprise team today!