Here at SEO Enterprise, we make it a priority to ensure that we stay up to date with the important changes that take place within our industry. After all, Google doesn’t tend to give much of an advanced warning when it comes to algorithm changes. Read on as we go through three important things that we think could change SEO in 2019…
Following the development of Siri and Alexa, voice assistants have become integral in the way we use technology. After all, many people will now browse the web by talking to their browser and allowing it to choose the information for them. This means that content relevance will become even more important in order for the search results to provide a website with organic traffic.
The SEO industry has been fighting against PPC advertisements like Adwords for some time and it is likely that these paid channels will force the industry to adapt once again. After all, Google is always depleting organic listings in favour of paid ads and this means that SEO technicians have to work even harder to get a website ranked highly in the SERPs.
According to statistics, over 50% of users carry out internet searches on their smartphone and a Google algorithm update in 2018 addressed this by forcing websites to become mobile friendly. Following this development, it is likely that mobile dominance will continue to influence the way that the results are prioritised in the SERPs, with mobile-friendly sites being given priority.
Ever since the introduction of SEO in the late 90s, there have been many changes to the approach of a campaign based on technology. In fact, Google has already started to design its algorithms in order to target black-hat techniques, like keyword stuffing, which means that staying on top of the game is even more important than ever. To find out more information, get in contact with a member of the SEO Enterprise team today!