SEO has always been a little like the weather: it’s always changing and it’s pretty much impossible to predict.
In fact, most SEO experts would agree that modern practises are almost unrecognisable to what they were in the early days, with Google constantly tweaking and updating their ranking factors. Of course, these updates are usually made to improve the user experience and the relevance of the search engines in general.
However, this can present a real problem for small business owners. How are they expected to keep on top of all these changes when they’ve got so many other things to worry about?
Fortunately, you don’t have to do everything yourself, and you can hire an SEO agency (like us!) to improve your Google ranking. Either way, you need to make sure your website is, well, awesome.
High Quality Page Content
So, what exactly does “awesome” look like? Well, creating fantastic page content is probably the best place to start.
The creation of page content and blogs allows you to target certain keywords, including those long-tail phrases which are always bound to provide a quick win or two. However, SEO is no longer a case of just creating content which ticks all the right keyword boxes, because it needs to have something else in mind first: the user.
Great content will increase backlinks and time on site, while simultaneously lowering your bounce rate and allowing you to optimise for voice search. In Google’s eyes, this shows users are enjoying your site, which will ultimately result in a ranking boost.
Of course, this content needs to come alongside effective meta titles and descriptions, as well as a bunch of other technical SEO features. But, without a doubt, you need to start with the content itself.
Switching To HTTPS
The Google Chrome browser is currently used by almost 60% of internet users. So, the last thing you want is for such a popular platform to mark your website as unreliable.
Well, that’s exactly what Chrome will do, so long as your site hasn’t made the switch over to HTTPS. It’ll slap your website with a big, fat, red ‘Not Secure’ sticker right next to your URL, telling the world that even Google doesn’t know if your site can be trusted.
Obviously, this warning is going to massively put off users, while it will also have a detrimental impact on your SEO. A lack of trust in your site will lead to an increased bounce rate and lower site engagement, which could see your rankings take a real nose-dive. You have been warned.
Creating A Responsive Website
We can’t over-state just how important it is for your site to be mobile-friendly.
If you’re thinking “oh, well at least it looks nice on desktop”, then you need to stop that train of thought right now, because that kind of mind-set could set your SEO on the road to disaster.
Mobile-friendliness needs to be a top priority for every single business on the planet, regardless of whether you expect much traffic to actually come through smaller devices. This is one of Google’s biggest ranking factors in 2018 and, if your site doesn’t work well on mobile, then your SEO just isn’t going to work very well. It’s that simple.
But the days of drumming up a second, mobile-specific site are long gone, as instead you need to implement responsive web design to ensure your site looks great across all devices. These are the days of mobile-first indexing, and you need to make sure your site is up to the challenge.
Google consider an enormous number of ranking factors in their search algorithm, and we’ve barely scratched the surface of what your site needs to be “awesome”. Of course, this is why you need to bring in the experts.
Contact the best SEO agency Manchester has to offer and find out how we can beam your website to the top of the search engines in 2018.