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The Lowdown on Private Incognito Browsing

The Lowdown on Private Incognito Browsing

It is no secret that the Google search engine tracks every move that we make online in order to gauge an understanding about our browsing habits and target us with online advertisements more accurately. The amount of data that search engines are able to obtain has been called into question more times than we can count which stands to reason how effective private browsing can be. Whilst cookies are now an opt-in feature, there is nothing that brings peace of mind than knowing that your information is secure. Read on as we go over everything there is to know about Incognito mode…

Many browsers provide users with the ability to browse the web privately without having their habits tracked and index through the use of an Incognito window, and this includes but is not limited to Google Chrome, Mozilla Firefox, Apple Safari and Internet Explorer. Private browsing removes local data from your browsing experience so that search history isn’t recorded, third-party toolbars are disabled and any cookies that a website may try to upload are blocked.

Cookies are small amounts of data that are stored as text files on your browser and allow websites to track your habits. Through the use of HTTP Cookies, Google can remember your most recent searches and websites become aware of any previous interactions in order to provide a tailored experience. This is where Incognito browsing comes into play as it can be particularly helpful when you are searching for the latest deals and discounts. After all, search engines and websites are actually thought to increase the price of certain services, such as car insurance and plane tickets, when you make repeated searches for them. Using an Incognito browser, you are able to find the best price without the search engine catching on.

With this said, there is one drawback as private browsing still allows your IP address to be tracked via third-parties like routers, firewalls and proxy servers. This means that using an Incognito window isn’t like hiding under an invisibility cloak as one may have previously thought and it is important to remember that your browsing experience continues to be monitored, just not tracked.

A lot of people misunderstand the purpose and intention behind private browsing via Incognito mode which often leads to the common misconception that Google can’t track you at all, and this simply isn’t true. In addition to this, more and more websites are developing methods of detecting when a user is browsing via Incognito and may choose to block access, such as those who browse privately to view articles on the New York Times without a subscription. To find out how private browsing may affect marketing efforts, get in contact with the best SEO company around and speak to a member of the SEO Enterprise team today!

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