As the most popular search engine on the internet, it is safe to say that Google has a lot of power over SEO technicians. After all, a high-quality, ethical campaign that is optimised for Google must be crafted with its algorithms in mind in order to develop a relationship of trust and prevent nasty penalisations from affecting a website’s ranking position in the SERPs. Read on as we go over everything there is to know about Mobilegeddon…
What was Mobilegeddon?
For many years, mobile compatibility was an optional tool that SEO technicians didn’t have to utilise if they didn’t want to. After all, the technology that allows users to browse the web without a PC didn’t take off until the late 2000’s. With this said, everything changed when a new Google algorithm, dubbed Mobilegeddon, was implemented in order to drastically penalise websites with mobile-unfriendly pages in the SERPs. As a result, many rankings on mobile devices were affected considerably.
When was Mobilegeddon introduced?
Although many technicians will say that Google gave no warning about the implementation of Mobilegeddon, there was a message two months prior which indicated that the relevance of mobile optimisation was going to change drastically. In fact, on February 26th 2015 Google posted “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps” and Mobilegeddon was officially introduced on April 21st 2015 which gave technicians a noteworthy timeframe to make changes.
Why does a website need be mobile-friendly?
Since Mobilegeddon was an algorithm update that instigated a cultural shift in the SEO industry, it is vital that every website is optimised for smartphone use. After all, fewer users are choosing to browse the web on a computer which means that an un-optimised site could lose significant organic traffic. In addition to this, mobile friendliness is also a great way to implement user-focused features which can be seen favourably by the Google search engine.
When it comes to mobile-friendly optimisation, the team here at SEO Enterprise don’t take no for an answer. After all, over 50% of search queries are thought to be carried out on a smartphone device which means that a lack of compatibility can affect a website’s conversions and increase its bounce rate considerably. To find out more information about the Mobilegeddon algorithm, get in contact with the SEO experts at SEO Enterprise today!