The Lowdown on Meta Descriptions
On the surface, SEO appears to be a relatively simple marketing approach and this often leads to the misunderstanding that it can be carried out successfully by beginners with very little experience. After all, there is a lot of work that goes on behind the scenes in order to provide long-lasting results, and many technicians must be able to have a basic understanding of how HTML is used. Read on as we go over everything there is to know about meta descriptions…
What are Meta Descriptions?
In technical terms, a meta description is a HTML (Hyper-Text Markup Language) attribute that provides a brief explanation of the content that users will find on a website. Simply put, they are the small snippet of information that can be found below the link of a search result and are typically two sentences long. Its purpose is to help users decide whether or not a piece of content is relevant to their needs, and certain words will often be bolded in order to highlight the ones that were used in the search query.
The Importance of Meta Descriptions
Although they may look insignificant, meta descriptions can actually help drive organic traffic to a website. After all, a site is more likely to receive traffic when it ranks highly in the SERPs and this itself suggests that it is providing a relevant result for the user. By having a catchy and relevant meta description, websites are more likely to improve their click-through rates from organic searches.
In addition to this, search engines like Google will use the meta description in order to decide whether or not a website is relevant to the search query that the user has inputted. Although they cannot directly influence the ranking position of a site, they can help increase the organic referrals that it obtains.
In order to create the powerful meta descriptions, it is important to ensure that they are compelling yet concise as there is no point in giving away all the information straight away as it will remove the need for the user to click onto the site. In addition to this, technicians should try to implement one or two keywords that as long as they are relevant as this will help the search engine categorise the content.
Here at SEO Enterprise, we believe that a campaign should cover every avenue as ethically as possible. After all, both content and backlinks work hand in hand in order to encourage the search engine to rank a website favourably. Meta descriptions are a measure of the relevance that content has to a user’s search query and should be taken just as seriously as the main body of a piece of content. To find out more information, get in contact with the SEO experts at SEO Enterprise today!