Here at SEO Enterprise, we believe that a campaign should be as ethical as possible in order to allow a website the ability to climb the ranking results in the SERPs fairly. With this said, some technicians still use black-hat techniques in order to gain an advantage over those who choose to play by the rules. In fact, one of the most common techniques used is something called ‘keyword stuffing’. Read on as we go over everything you need to know about this unethical approach to SEO…
What Is It?
Known for being a form of spam, keyword stuffing involves the implementation of a particular keyword over and over again within a piece of content to the point where the information fails to flow and appears forced. As a popular technique used at the very beginning of search engine optimisation, keyword stuffing was once an effective way to increase visibility for particular keywords, however, now it is considered a black-hat technique.
In the world of SEO, there are white-hat methods and black-hat methods and the latter involves approaches like keyword stuffing. Luckily, modern algorithms and search engines like Google do not give credit to websites that utilise these methods anymore and it is even possible to suffer from serious penalisation if it is found on a website. After all, it is considered spam and holds very little value in the way that Google chooses to rank sites, just like all black-hat techniques.
Whilst there are still many black-hat technicians around, the search engines have started to implement ranking punishments for those who choose to utilise them. After all, there are many different alternatives available which offer much more sustainable and ethical results. For example, content holds great value in modern SEO which means that a high-quality, relevant and original piece of writing can do more for a campaign than any back-hat technique can.
When it comes to SEO, the worst thing that a technician can do is implement black-hat techniques like keyword stuffing. After all, it is unethical and makes the playing field for internet marketing as a whole incredibly unfair. In fact, search engines like Google have recognised the inequality of results gained and now penalise technicians in the SERPs for using them. Here at SEO Enterprise, we place a lot of emphasis on our approach to our campaigns and that is why we never use black-hat techniques like keyword stuffing. To find out more information, get in contact with a member of the team today!