The Lowdown on HTML and CSS in SEO

When it comes to SEO, there is a lot of work that goes on behind the scenes that is rarely ever seen by the client and web user. After all, it is the high-quality content drafted by copywriters that gets uploaded on the website itself. With this said, any marketing professional understands the importance of optimising a site in order to ensure that it is not overwhelming as a balanced code ratio is essential. In fact, HTML and CSS are standardised online languages that make up the ‘code’ of a website and they play a small, but important, role in the world of SEO. Read on as we go over everything you need to know…

What is HTML?

In layman’s terms, HTML is a standard mark-up language for websites, and it stands for Hyper Text Mark-up Language. The elements that it uses are essentially the building blocks of a HTML page and are used heavily in the code of a website. After all, users that stumble across a site only see what the code allows them to see and this means that just one single mistake in the HTML code can prevent search engines like Google, Firefox and Bing from reading and displaying them.

What is CSS?

In comparison to HTML, CSS is not a language of its own but it is used in conjunction with it by describing how HTML elements are shown on a webpage. In fact, it stands for Cascading Style Sheets and determines the look and feel of a website in order to make the best first impression on a visitor from the SERPs. After all, HTML may focus on the implementation of headlines, paragraphs, images and videos but CSS is what ties it all together by determining the page layout and the colours/fonts that are utilised.

How is HTML and CSS used in SEO?

When it comes to SEO, a search engine spider will crawl a webpage and read the HTML that it is made up of in order to help determine its ranking position in the SERPs and in order to generate the most effective results, it is essential that the code is readable. After all, too much ‘junk text’ can make it very difficult for the spiders to determine what is relevant and what isn’t when it comes to the content powering a particular keyword. For example, using HTML to declare a main heading as a H1 allows the spider to recognise what a piece of content is about and this can be stylised using CSS in order to determine their relevance.

Here at SEO Enterprise, we place a lot of emphasis on the use of ethical and high-quality methods during all of our campaigns. After all, there is very little point in optimising a website in terms of HTML and CSS if an entire campaign is going to be overshadowed by the use of black-hat techniques that give it an unfair advantage in the SERPs. In order to learn more about the importance of HTML and CSS in SEO, get in contact with a member of the SEO Enterprise team today!

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