The Lowdown on Google’s Latest Core Update

The Google search engine is known for its strict and ruthless approach to the way that it ranks websites in the SERPs. After all, many low-quality businesses managed to cheat the system in order to raise the ranking of their site during the early days of SEO. As a result, many search engines, including Google, have introduced algorithms in order to target those that try to use black-hat methods. In fact, Google announced one of its core updates in advance in June 2019 or the first time in history which allowed technicians to prepare. Read on as the team here at SEO Enterprise go over everything there is to know about the latest core update implemented by Google in September…

What is a core update?

A core update is the name given to an upgrade that Google makes which the changes do not have a specific focus. Instead, they perfect subtle changes in order to ensure that the entire ranking process runs as smoothly and as efficiently as possible. This is significantly different to the Panda and Penguin algorithm changes which tend to target content and backlinks directly.

When did the latest core update arrive?

The most recent core update implemented by Google was introduced in September 2019 and it has been the third of its kind throughout the year. Interestingly, the Google developers did choose to warn internet marketers on Twitter just like they did in preparation for the June core update. With this said, the core updates may be minor in terms of the changes they make but many users have said that the September update is noticeably weaker in comparison to the June update.

What changes did Google introduce?

Like any update, there is always the risk that a website’s ranking can be affected. After all, these updates may be broad and unspecified but that doesn’t mean that they aren’t beneficial when it comes to the ranking process. In fact, the September core update is still in the process of being rolled out amongst users which means that some technicians have seen rises in their position whilst others have seen drops. Interestingly, the September update has been affecting health sites and travel sites following the collapse of the Thomas Cook airline.

When it comes to ranking a website in the SERPs of a search engine like Google, it is important to take the algorithms into consideration. After all, they look for specific things on each page in order to index them accordingly. As the third major change to Google’s core algorithm, the September update did have a much stronger impact on important web pages that has been taking SEO and internet marketing technicians by surprise. To find out more information about the frequency of core updates, get in contact with a member of the SEO Enterprise team today!

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