With the world wide web in full swing, it is safe to say that the internet marketing industry isn’t going anywhere anytime soon. In fact, there have been many different technological developments that have paved the way for the creation of search engine optimisation and PPC advertising, especially since our reliance on the internet grows each year. In fact, search engines like Google started to notice that the playing field wasn’t fair, so they introduced specific algorithms with the intention to penalise those who implement black-hat techniques. Read on as we go over everything there is to know about the Google Panda Algorithm…
What is Google Panda?
Released in 2011, Google Panda is an algorithm update that was implemented in order to encourage SEO technicians to use high-quality and ethical approaches during a campaign. For example, the algorithm rewards websites that use white-hat techniques like relevant content and healthy links whilst diminishing those that severely lack quality by pushing them lower in the SERPs. As a result, this type of Google algorithm focuses on the essence of a website and the techniques that determine whether it is high-quality or low-quality in the eyes of the search engine.
What black-hat techniques trigger Google Panda?
The Google Panda algorithm targets low-quality websites and this means that there are many different things that can trigger it. With this said, content plays a big role in the trustworthy qualities of a website and this means that duplicated and plagiarised information is very easily picked up on. In fact, using it can have a negative effect on a website’s ranking and will often invoke the Panda algorithm to hand out penalisations and discourage such behaviour in the future.
How does Google Panda hand out penalisations?
Most of the time, websites will see damage from the Panda algorithm by looking at their websites ranking. After all, Google’s priority is getting the best and most relevant pages to the top of the SERPs and since Panda works by targeting lower-quality websites, it isn’t usual to see these pages drop considerably after the algorithm has been at work. Luckily, there are regular updates which allow these websites to recover and improve their ranking after these poor-quality findings have been rectified.
Here at SEO Enterprise, we pride ourselves on our ethical and high-quality approach to search engine optimisation. After all, search engines like Google use their algorithms in order to ensure that every campaign has the ability to hit the top spot in the SERPs fairly and equally. In fact, Panda was implemented with user experience in mind in order to reward quality and ensure the best websites manage to rank highly. To find out more information about Google’s algorithms and how they affect SEO, get in contact with a member of the SEO Enterprise team today!