Investing in an SEO campaign is a big step for most business owners; however, it is essential that a high-quality technician is consulted in order to carry out the work necessary as the cheapest option on the market will often cut corners that may have a negative effect in the SERPs. In fact, some technicians do not even take full advantage of Google Analytics, a free website tool provided by the search engine. Here at SEO Enterprise, we believe that an SEO campaign should be approached from every angle and in this blog, we’ve decided to go over everything there is to know about Google Analytics. Read on to find out more…
What are Google Analytics and how does it work?
In layman’s terms, Google Analytics is a digital marketing tool that is often underused by many website owners, it allows people to see the results of a campaign in real time and analyse the different types of a traffic that are being obtained. This is particularly beneficial during an SEO campaign as it allows technicians to monitor and review which approaches are effective and which need to be revised.
What data can be gathered from Google Analytics?
Website owners that utilise Google Analytics are able to view the different channels that direct traffic to a site in one place which allows for easy comparisons. In fact, the analytics takes into consideration traffic that is obtained organically via SEO, through PPC campaigns like banners, social media redirects and even through backlink referrals; this means that a campaign utilising a variety of different internet marketing methods can see which approaches are the most effective in terms of the bounce rate, ensuring that the business owner obtains an effective ROI (Return on Investment).
Why is Google Analytics important in SEO?
The focus of an SEO campaign is organic traffic and Google Analytics breaks down this data into a variety of different subcategories like the demographic and affinity categories, allowing technicians to see who they are engaging in terms of age, gender and interests. In addition to this, the tools can also be used to monitor how the users interact with a website and its content by analysing the bounce rate and noting what percentage of visitors leave a website after viewing just one page. Since user experience is a fundamental part of SEO, these figures can play an important role in a campaign in order to provide long-lasting and high-quality results.
Here at SEO Enterprise, we recognise the importance that Google Analytics plays in a campaign as it helps our technicians analyse the traffic that a website is receiving and formulate a plan that will improve its presence in the SERPs. To find out more information about Google Analytics and how it can assist an SEO campaign, get in contact with a member of the SEO Enterprise team today!