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The Lowdown on E-Mail Marketing


The Lowdown on E-Mail Marketing

Here at SEO Enterprise, we may specialise in the implementation of search engine optimisation but that doesn’t mean that we do not take alternative marketing practices into consideration. After all, many of our clients will invest in PPC approaches like Google AdWords alongside our organic efforts in order to boost their online presence. Read on as we go over everything there is to know about Email marketing and its uses alongside traditional SEO….

In its most basic form, e-mail marketing involves the use of e-mail in order to share information with potential customers about a service and promote certain products. In fact, it can be implemented in a variety of different ways in order to reach a particular audience whilst also targeting existing clients based on their previous orders. After all, e-mail is the oldest form of communication and has managed to outlive the introduction of the internet and smartphone technology.

With this said, it is important that e-mail marketing is used in the correct way in order to avoid alienating the receiver. For example, the information that is sent should be short and sweet as busy people are very unlikely to read an e-mail that contains a lot of paragraphs, and it should be personalised with the recipient’s name. This is because a newsletter, a popular method used in e-mail marketing, can come across detached when every single person is sent the exact same version.

The internet marketing industry is incredibly varied; however, the techniques almost always connect in some kind of way. After all, e-mail marketers may not have search engine algorithms to worry about, however the content that they send to the recipients must be just as relevant and original as the content that copywriters craft for a website. Furthermore, the aim of e-mail marketing is to drive traffic to a website and create conversions in the form of a purchase and this means that it has a similar focus to SEO.

A client should always be aware of the different marketing approaches that can be implemented alongside SEO in order to improve the results that are obtained. After all, e-mail marketing allows a website to boost its online presence without affecting SEO principles in the process. With this said, SEO is thought to be the most effective internet marketing technique because it manages to tick all the right boxes when it comes to affordability and reliability. To find out more information, get in contact with a member of the SEO Enterprise team today!

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