The Lowdown on Domain Authority
Every SEO technician knows that the competition to rank as part of a national campaign is rife, and this means that only the very best websites will manage to obtain the top spot in the SERPs. After all, digital marketing techniques like SEO require consistency in order to function as intended and this often means that results may take 3-6 months to show. With this said, there are many tools that can be used in order to ascertain how well a campaign is performing. Read on as we go over everything there is to know about domain authority…
Domain Authority is a search engine ranking score tool that was developed by Moz that addresses the impact that a website has on the user and the search engine. Effectively, it is able to predict how successful a website and its pages may manage to rank in the SERPs, and provides a score that ranges from 1-100 that can be used in order to influence the future direction of a campaign.
Multiple factors are taken into consideration during the process of calculating domain authority, such as linking root domains and the total number of links. The score that a website receives can be used in order to compare different websites and assess ‘ranking strength’ overtime in order to recognise how domain authority may change both positively and negatively.
A brand-new website that is barely a day old will always start with a score of 1 as a higher score is always indicative of a well established website. Generally, the top end of the domain authority scale is where websites with high-quality external links from respected websites will sit whereas small, local business websites with inbound links will be given lower DA scores. With this said, domain authority is merely a tool used to predict a site’s ranking ability so it is never set in stone and websites are able to change and improve their score.
Here at SEO Enterprise, we believe in an ethical approach to internet marketing and that is why all of the tools and software we use are never done so with malicious intent. For an SEO campaign to truly provide long-term and reliable results, the first step is to be patient and allow the search engine to build up trust. With this said, making use of domain authority ranking predictions can help technicians understand which direction to steer a campaign. To find out more information about how this influences our SEO services, get in contact with a member of the team today!