The Lifespan of Content in SEO
Content can be added to a website in the form of blogs and articles in order to increase the number of pages that the search engine can crawl. With this said, it is important that technicians understand the importance of relevance and quality which is why many pieces of content are often removed and improved throughout an SEO campaign. Read on as the team here at SEO Enterprise go over everything there is to know about the lifespan of content…
Why is a blog important in SEO?
As one of the most effective methods of adding content to a website, a blog is often implemented by a technician during an SEO campaign in order to help power keywords and encourage the search engine to rank them. After all, the more pages that Google can crawl, the more information it is able to store about a website and the services that it is offering in order to determine if it deserves a high ranking in the SERPs.
Why does outdated content affect an SEO campaign?
Content should always be implemented with foresight in order to ensure that it has a positive effect on a website, particularly when it comes to SEO. As a result, outdated content that utilises poor-quality techniques may not serve the current direction of a campaign because the search engine won’t view it in a favourable light. For example, irrelevant content may be viewed as spam. As a result, it is recommended that content is crawled using applications like Botify, Sitebulb or DeepCrawl in order to categorise content based on how helpful, harmful or useless it is.
Should old SEO content be removed?
It is important that content is only removed from a website in certain circumstances. After all, removing pages can have a negative effect on a site because its ranking is often determined by the content that it holds. With this said, content that receives little to no traffic, isn’t indexed by the search engine, doesn’t rank on page 1 in the SERPs and creates no conversions should be rewritten. After all, it is entirely possible to improve content in order to increase its lifespan, however removing and rewriting articles may be more effective when content is old and no longer benefits a campaign.
Here at SEO Enterprise, we want to provide our clients with high-quality and reliable results which is why our campaigns are constantly adapted. After all, old content is often outdated and does not reflect the current algorithm guidelines which may negatively affect a websites’ ranking in the SERPs. To find out more information about content in SEO, get in contact with a member of the SEO Enterprise team today!