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The Importance of the SERPs

The Importance of the SERPs

The Google search engine processes around 40,000 searches every single second which equates to around 3.5 billion queries every single day. As a result, the system that is in place is designed to organise them according to the search query of a user and provide the most relevant result possible. Read on as the team here at SEO Enterprise goes over everything there is to know about SERPs and why they are so important during a campaign…

What are SERPs?

The SERPs are the ranked pages that users are given when they make a query in the search bar of a search engine. In fact, it is an anacronym that stands for Search Engine Results Pages. They are typically unique for the query that has been made because the search engine will take the location of the user, the keyword that they have specified and their previous browsing history into consideration.

How are websites ranked?

A technician will implement a variety of marketing methods in order to build a relationship of trust with the search engine which is the backbone of a high-quality SEO campaign. With this said, Google has many algorithms in place which tell the search engine how to rank a page in terms of quality, relevance and ethics. In fact, the spiders will crawl each page on a website in order to assess the quality of the content and index it accordingly which is then taken into consideration during the ranking process. These ranked pages are then displayed in the SERPs when a user makes a search query.

Organic vs Paid Results

Although the websites found in the SERPs may seem like they have all been through the same rigorous process in order to obtain their position, it is possible that some campaigns may have implemented unethical black-hat techniques. Luckily, the search engines often catch wind of this and penalise the sites. In addition to this, it is possible to purchase paid results in the SERPs through the use of PPC marketing which involves the implementation of a banner ad at the top of the page. With this said, organic results are more long-lasting and build a relationship with the search engine.

Here at SEO Enterprise, we utilise ethical methods during our campaigns in order to encourage the search engines to increase a website’s rank in the SERPs. After all, the results page that users are given after a search query to provide them with the service they require with is listed in order of relevance and quality. Since a user rarely searches beyond the first or second page of the SERPs, the battle for the top position is integral in SEO. To find out more information, get in contact with a member of the SEO Enterprise team today!

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