The Importance of Social Media in SEO

Although social media marketing is seen as an entirely separate industry to SEO, it is hard to ignore that they overlap in terms of their aim and this means that business owners can benefit from utilising both practices. In fact, social media can influence an SEO campaign and even makes the approach lucrative as well as effective. In a world that is consumed by social media platforms, the team here at SEO Enterprise believe that every website should consider a high-quality social media marketing campaign. Read on as we go over the importance this can have within SEO…

What is social media?

From Facebook to Twitter, social media is the name given to a variety of different websites and smartphone applications that allow users to interact with one another through shared content. In fact, there are a variety of different social media platforms that are used by billions of people every single day which means that there is a huge potential that can be obtained within SEO when it is taken into consideration.

Do search engines index social media pages?

Although a social media page is viewed as a regular HTML page, it is important to note that the search engines do take them into consideration. After all, the spiders will crawl social media sites and index them accordingly which means that a tweet or Facebook post has the potential to be placed in the SERPs if Google deems it relevant enough. Whilst this doesn’t mean that every single social media post will be treated like this, it places a huge emphasis on the importance of quality and relevance as social media content that receives a lot of attention can help the spiders find it faster.

Why can’t social media marketing be cheated?

It is important to note that the number of followers a Twitter account has or the number of likes an image receives on Instagram does not directly influence an SEO campaign and the results that can be obtained from one. After all, this would make it far too easy for black-hat technicians to take advantage of the loophole and buy interactions in order to raise the ranking of a website site in the SERPs. Whilst this may seem like a negative, it means that social links that are found during a keyword search actually deserve to be there as these links help people find a company’s brand much easier without allowing them to cheat their way to the top.

The aim of an SEO campaign is to increase organic traffic by building a relationship with the search engine and boost a website’s rank in the SERPs and although social media marketing doesn’t directly contribute to this, it is effective on a much deeper level. After all, the highest-ranking pages often have very strong social signals which suggests that the links created through these platforms provide the search engine spiders with high-quality backlinks to crawl. To find out more information about how social media can be used within SEO, get in contact with a member of the SEO Enterprise team today!

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