The Importance of SEO at Christmas

For businesses looking to get their website on the first page of Google, SEO is an Internet marketing technique that cannot be understated. In fact, when it is employed all year round by qualified and experienced technicians the results can defy expectations. With this said, there are many people within the industry that fail to understand the importance of SEO during the festive period, especially when it could be considered the time of year with the most potential for many businesses. Read on as the SEO Enterprise team go over a few reasons why seasonal SEO is important…

Seasonal Keywords

Although keywords are essential during an SEO campaign, it is also possible to optimise them for the Christmas period. These are known as ‘seasonal keywords’ and can be used for a range of different holidays such as Halloween, Valentine’s Day and Black Friday. As these keywords increase in demand when the festive period is nearing, it is important that you plan ahead of time and carry out appropriate keyword research to find out whether or not a seasonal SEO campaign is suitable for your business.

Organic Traffic

SEO is all about driving organic traffic to your website and since Google receives over 3.5 billion searches every single day, it is important to try and take advantages of the increased traffic that occurs during the build-up to Christmas when people are looking for gifts. In fact, organic traffic can be achieved during the Christmas Period by using high-quality content that is used in order to power carefully selected seasonal keywords.

Build Links

As experienced SEO technicians will know, it takes time to see the results of a high-quality campaign. That is why it is important to start a Christmas campaign 4-6 months before December in order to hit the top spot in time for the influx of searches that Google will receive. A great way to do this is to build links across different websites that will support your seasonal content and keywords, this way your website will appear more trustworthy and authentic to Google, securing it a high-ranking place in the SERP’s during the Christmas period.

Although seasonal SEO will not be effective for every business, it is something that should be considered and researched. After all, the organic traffic potential is huge. To find out more information about optimising your SEO for Christmas, get in contact with a member of the SEO Enterprise team today! With the big day looming, the SEO Enterprise team want to wish everyone a very Merry Christmas and a Happy New Year!

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