The Importance of Long Tail Keywords
Here at SEO Enterprise, our campaigns are crafted using a variety of high-quality marketing approaches as we believe that this versatility allows us to obtain the very best results in the SERPs and provide our clients with impeccable value for money. In fact, we apply this to every aspect of our campaigns, including the way that we select and implement our keywords. Read on as we assess the importance of long-tail keywords in SEO and how they can positively impact a campaign…
The majority of traditional keywords in SEO are one- or two-word phrases that pinpoint a service and its location, and this is an age-old approach that remains effective to this day. On the other hand, long-tail keywords are more specific, target a niche of the industry, and tend to utilise a few more words. In fact, some long-tail keywords are even phrased in the format of a question in order to take the way that users will browse the web into consideration.
Due to how specific long-tail keywords tend to be, there is very little competition to outshine when encouraging the search engine to rank a website for them. As a result, it is much easier to build a rapport with the search engine and obtain effective results in the SERPs that will provide a positive campaign summary. With this said, it is important to remember that these phrases are often incredibly niche and as such, there is less traffic directed towards them in the first place.
Long-tail keywords are important and should play a role within the content that is crafted for SEO because they allow a website to target a niche market and appeal to a particular audience with ease. After all, users who are searching for a service using long-tail keywords often know exactly what they are looking for and are more likely to become an organic conversion in comparison to those visiting a website as an organic referral from a traditional keyword.
The easiest way to implement long-tail keywords in SEO is through high-quality content that has been crafted with a particular phrase in mind. After all, this encourages the search engine to rank a website in the SERPs for traditional means as well as accounting for the conversational way that many people tend to browse the web. To find out more information about using long-tail keywords or ask about our sales training expertise, get in contact with the SEO Enterprise team today!