The Importance of Keyword Research in SEO

In order to conduct a high-quality SEO campaign, it is important that technicians take the time to carry out research and ensure that the most effective methods are implemented. In fact, keywords are considered the bread and butter of an entire campaign as they are the foundations of what allows a website to rank in the SERPs. This means that it is vital that technicians choose the most suitable keywords for a campaign. Read on as the SEO Enterprise team explain why keyword research is so important….

What are keywords in SEO?

When a marketing tool such as search engine optimisation is used, the technician has a responsibility to choose relevant keywords that will draw traffic to the website in question. A keyword is a specific word or phrase that relates to the services that a business offers and they are what users will type into the search engine in order to generate results. The more high-quality and trustworthy a website is, the more likely it is to be found on the first couple of pages in the SERPs and this means that organic users are more likely to click on it.

What are the different types of keywords?

Although the principle of keywords sounds simple, it is important to remember that there are different types to take into consideration. For instance, there are small phrases that cover almost an entire industry such as ‘gates’ and then there are more specific keywords that cover a particular area of an industry such as ‘wooden gates’. In addition to this, it is also possible to utilise long tail keywords and these are often longer phrases that are worded as questions such as ‘how to maintain a gate?’

How should keyword research be carried out?

An SEO campaign relies rather heavily on the use of keyword as content, in the form of blogs, is specifically designed in order to power them. This means that a technician must carry out extensive keyword research prior to the start of a campaign in order to ensure that the most effective phrases are targeted. This can be done by analysing analytics and studying the competition in order to see which keywords will require the most work.

Here at SEO Enterprise, we believe that the keywords that are chosen by technicians are incredibly important as an entire campaign is often built around them. In fact, content is considered ‘king’ in the world of SEO and this means that any written information placed onto the website will be carried out with the intention to fuel those keywords. Luckily, high-quality keyword research can ensure that only the best phrases are selected. To find out more information, get in contact with a member of the SEO Enterprise team today!

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