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The Importance of Content in SEO


The Importance of Content in SEO

When you are new to the concept of search engine optimisation, it is important that you understand how much of an important role high-quality and original content plays in a campaign. After all, Bill Gates famously said, ‘content is king,’ and this means that every successful SEO campaign should focus on the information that is being uploaded in order to ensure that it is relevant enough to rise in the rankings. Read on as we go through a few reasons why content is important for SEO…

Power Keywords

An SEO campaign will target a specific set of keywords and use various techniques in order to raise the ranking for your website in the search engine results. This is where content in the form of blogs and page content comes in handy as you can strategically write a piece of information on something related to your services and use it to power these keywords. With this said, it is important not to overuse keywords as this is a black-hat technique known as keyword stuffing and can leave your rankings penalised in the SERP.


When it comes to content that is being produced with SEO in mind, it is important that the finished piece is relevant, original and written to a high standard. After all, search engines like Google will use it in order to determine a website’s ranking by using algorithms in order to evaluate whether the content matches what a user is searching for. In fact, irrelevant and plagiarised content can result in penalisation and ranking drops. As a result, all of the content for an SEO campaign is written from scratch to an incredibly high standard in order to ensure that it is as relevant to the user’s search query as possible.

Search Engines

There are a range of different search engines; however, Google is the biggest and most popular. Content is important during SEO because search engines like Google will crawl through your website in order to validate the information and use it in order to rank your website in the search engine results page (SERP). If the information you choose to publish on your website, whether it be a blog or a piece of a page content, is not accurate, relevant and written to a high standard, then your ranking position can be penalised.

In fact, Google has a wide range of algorithms including Panda, which assesses the quality of content and ranks websites accordingly; Penguin, which looks for manipulative link tactics; Pirate, which penalises websites with a lot of copyright infringement reports; Hummingbird, which aims to provide more relevant search results; and Fred,  which filters out websites with low-quality articles written in order to generate revenue. This means that it is important to continuously improve and revise your content and ensure that it won’t be penalised.

Here at SEO Enterprise, we believe that SEO results are the product of experienced technicians and a focus on high-quality content. After all, search engines like Google rely on content in order to rank a website. To find out more information about the importance of content during an SEO campaign, get in contact with a member of the SEO enterprise team today!

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