The Importance of Branding in SEO
Here at SEO Enterprise, we understand the importance of an online presence and that the way a website is perceived in the SERPs can have a major influence on a marketing campaign. After all, there is nothing more damaging than a total lack of branding in business. Read on as the team here at SEO Enterprise go over everything there is to know about brand-awareness and how it can benefit an SEO campaign considerably…
What is branding?
The reputation that a business has is known as a ‘brand’ and this allows clients to associate a particular service with them. For example, the Apple brand is well-known in the technology and computing industry. Although it can take decades to build-up a brand on a global scale like that, creating a local or national brand can be an effective way to obtain online conversions and ensure that regular customers continue to return.
Does branding create social shares?
Although there is still an ongoing debate about whether or not social shares can increase the ranking of a website in the SERPs, a brand can have a lot of influence when it comes to social media marketing. After all, many people will actively use Facebook and Twitter to source a business and a brand can make this process easier. In fact, the more social shares that a business has can increase its exposure as well as the likelihood of potential clients clicking on a website link to make a purchase.
Why are brand mentions important?
The Google Panda algorithm added brand mentions into the core algorithm that Google uses to index and rank pages. As a result, the ranking of a website in the SERPs can be directly influenced by the way that users interact with a website and the way that they mention it on social platforms. After all, Google will reward websites that people are constantly talking about with favourable ranking increases.
A brand can help users find the service that they require easier which means that a website should always ensure that they put as much energy into brand-awareness as they do into their marketing efforts. After all, some of the biggest businesses in the world like McDonalds, Amazon and Facebook do not have to market their services because their brand does it for them. To find out more information about branding in SEO, get in contact with a member of the SEO Enterprise team today!