In 1998, the Google company was created in order to formally market the Google Search Engine. At just over 20 years old, it has become the most widely used web-based search engine in the world, holding 92.74% of the market share as of October 2018 and dealing with around 3.5 billion internet searches every single day. Here at SEO Enterprise, we recognise the important role that Google plays in SEO as the majority of campaigns are geared towards ranking in the SERPs of this search engine. Read on as we go over the brief history of the Google Search Engine…
How does Google perform a search?
Over the years, Google have altered the way that searches are carried out, perfecting small details that improve user experience considerably. For example, it automatically corrects misspellings in order provide the most relevant results possible and added the autocomplete suggestions in 2008 in order to aid the user in the formation of their search query by predicting what they are looking for before they have clicked ‘enter’. This was followed by the ‘I’m Feeling Lucky’ feature in 2011 which originally allowed the user to bypass the SERPs by taking them directly to the first website that would be displayed, however, this was changed in 2012 to perform as an advertisement service for Google. Users can now hover over the button in order find alternations based on emotions such as ‘I’m Feeling Trendy’, ‘I’m Feeling Hungry’ and ‘I’m Feeling Playful’.
Does Google support conversational speech?
Whilst the aim of Google Search is to type keywords into the search bar, the popularity of voice control is making waves in the industry. For instance, ‘OK Google’ was implemented in 2013 and allowed users to initiate an audio-based search without pressing any buttons or using a keyboard. Whilst this was only available for Chrome users at the time, the company did add this feature into the search engine itself in 2015.
How does Google rank a website in the SERPs?
When it comes to SEO, it is important that search engines are viewed individually. After all, they often implement specific algorithms that can affect the way that a website ranks for a keyword in the SERPs. For instance, the Google Penguin algorithm was added in order to target websites that were using black-hat techniques in order to rank well in the search results. After all, these create an unlevel playing field and violate Google’s Webmaster Guidelines. As a general rule, Google looks for high-quality content, healthy links and evidence of relevance when it comes to ranking a site in the SERPs which is why it is vital to understand how the search engine has changed over the years.
Although there are many different search engines available to users, such as Bing, Yahoo, Baidu and DuckDuckGo, very few have managed to take over the industry as effectively as Google. In fact, the word was even made an ‘official’ verb in 2006 after the phrase ‘googling’ became a colloquial way to describe the act of browsing the internet. When it comes to search engines during SEO, it is important to use high-quality, ethical techniques during a campaign as these are the ones that Google approves of. To find out more information, get in contact with a member of the SEO Enterprise team today!