Here at SEO Enterprise, we try to cover every avenue of our industry when optimising a website for a campaign. After all, we know how important the small details can be in the grand scheme of things. The speed of a page on a website holds a lot of weight when it comes to SEO because internet users are used to instant and easily obtainable results. Read on as we go over three disadvantages of slow-loading webpages…
High Bounce Rate
Since advanced technology is literally available at our fingertips, many web users expect information to load quickly and efficiently. After all, a study found that 47% of people think that a website should load in less than 2 seconds. The ‘bounce-rate’ is the percentage of visitors that leave a website after viewing just one page and unfortunately, a slow website speed can lead to a high one, ultimately reducing the efficiency of a campaign and putting profits at risk.
Low Return on Investment (ROI)
The ROI of an SEO campaign is calculated when the profits are divided by the investment that was made by the company. It is an incredibly important factor in the internet marketing industry because the results that are produced are not tactile which means that websites owners see how their money is spent when ranking changes are made in the SERPs. With this said, a slow page speed can reduce conversions and lead to a poor performance in the search engines, causing business owners to question the future of a campaign.
Poor User Experience
Many search engines now place a lot of emphasis on the importance of user experience as it is important that visitors are able to find high-quality, original and relevant information on a site. With this said, well-crafted content can be completely overshadowed by a slow loading time as the search engines do not tend to favour sites that force the users to wait. After all, the algorithms themselves are programmed to penalise websites that provide users with a poor browsing experience.
According to statistics, the average user waits no longer than 3 seconds for a webpage to load before they abandon ship and try to find the required information from another platform. Here at SEO Enterprise, we optimise websites in order to improve the loading speed of pages in order to ensure that any delays do not negatively impact our SEO efforts. To find out more information, get in contact with a member of the team today!