The Different Types of SEO
Although search engine optimisation is technically an approach of its own within the internet marketing industry, there are also smaller categories within the technique itself. After all, SEO can be implemented in a variety of different ways. Here at SEO Enterprise, we craft our campaigns in order to ensure that they complement the client and their business aims accordingly. Read on as we go over three different types of SEO…
A strategy to optimise specific pages on a website is known as on-page SEO, and it involves a lot of tried and tested techniques. For instance, high-quality, relevant, and original content is created which targets specific keywords in order to increase the organic traffic that a website receives. These are often uploaded in the form of blogs and articles because high-quality pages tell the search engine that a website is trustworthy. Furthermore, technicians providing on-page SEO will also carry out keyword research to determine the most effective phrases to target.
On the other hand, off-site SEO helps create a tight bond with other websites and uses specific techniques in order to improve a site’s reputation in the SERPs. This helps encourage the search engine to rank a site favourably because the information comes from a reliable source. The majority of off-site SEO is carried out through high-quality backlinks. This is because a lot of links which point to your website from other high-quality sites will look favourable in the eyes of the search engine, telling Google that your site is established amongst its competitors.
There is also an area of SEO that relates to the non-content aspects of a website, and this is known as technical SEO. After all, a campaign must have a strong foundation in order to be able to climb the ranks in the SERPs, and focusing on features like page speed, mobile optimisation, indexing, crawlability, and security will ensure that the search engine views your site as trustworthy and reliable.
Every website responds to the methods used in SEO differently, which is why technicians should ensure that they approach a campaign with originality in mind. For all your SEO needs, get in contact with the best SEO company on the market and speak to a member of the SEO Enterprise team today!