As the leading search engine on the planet, Google knows that there is a fight for the top spot when it comes to internet marketing services like SEO. After all, every business wants to be ranked at number one on the SERPs, but this competition has led to the development of black-hat techniques. This is the aggressive use of strategies that focus purely on the search engine rather than the user and gives technicians carrying it out an unfair advantage. As a result, Google has implemented a wide range of algorithm updates over the years in order to ensure that SEO marketing is fair and equal. Read on as we go through the different types…
A search filter algorithm was implemented during Google’s Panda update in 2011 with the intention of preventing websites with poor quality content from gaining the top spot in the SERPs. In fact, this update itself is updated from time to time in order to ensure that it captures and penalises sites that may have escaped previously.
The Panda update was followed by the Penguin update in 2012, an algorithm that sought out black-hat technique users who would spam the SERPs by buying or gaining links in a way that would be used to specifically boost a website’s ranking on Google. Similar to the Panda update, Penguin is also updated regularly and sites that remove their bad links can regain their original ranking overtime.
Introduced in 2013, the Hummingbird algorithm focuses on the words that are used during each search query in order to ensure that the entire sentence is taken into account rather than certain words. This idea behind this was to ensure that the results the user received matched what they were looking for, rather than loading unrelated pages that simply matched certain words that were used.
On July 24th, 2014 the Pigeon update introduced a new algorithm with the aim of giving users more relevant and accurate local results. In fact, a statement from Google said that the new algorithm would also help to improve their distance and location ranking results.
With the rise of smartphone popularity, Google decided to introduce a new algorithm in 2015 that was designed to boost mobile friendly websites in it’s mobile SERPs. It was given the title ‘Mobilegeddon’ because it was a significant alteration in the way that Google’s algorithms were formed. In fact, it forced many websites to make themselves mobile-friendly in order to compete with the competition.
Here at SEO Enterprise, we believe that white-hat techniques are the right way to carry out search engine optimisation. In fact, our team is dedicated to getting your business to the top spot for your chosen keywords without violating the terms of service for search engines like Google. To find out more information, get in contact with a member of the SEO Enterprise team and ask about our SEO Services today!