The Difference Between SEO and PPC

When it comes to internet marketing, it is important to do your research in order to find out which avenue is most suitable for your requirements. After all, the industry is incredibly diverse and even combines social media within traditional SEO. As the two top competitions, we’ve decided to go over a few of the differences between SEO and PPC. Read on to find out more information…

SEO

Formally known as Search Engine Optimisation, SEO is an internet marketing tool that uses high-quality content and keywords in order to raise the ranking of a website in the search engine results pages (SERPs). The aim is to increase the amount of organic traffic that a website receives and therefore gradually increase the number of conversions that the business makes by turning these visitors into paying clients.

  • There are many benefits to an investment in SEO as it offers businesses the opportunity to see a gradual return on investment. In addition to this, high-quality SEO that does not implement black-hat techniques is almost guaranteed to see long term results, even with the algorithm changes that Google regularly implement.
  • On the other hand, it can take 3-6 months for a campaign to start showing result and this can cause business owners to become restless or lose faith in the principles of the service. After all, SEO is not something that can be physically grasped because the results are gradual and tend to be shown in terms of traffic, ranking and conversion increases.

PPC

Contrarily, Pay Per Click (PPC) advertising, which is another form of internal marketing, focuses on a set fee that is charged every time a user visits a website. As a result, the website is boosted in the search engine results pages (SERPs) above all of the other ranked websites in order to try and generate as much traffic as possible.

  • Many business owners are drawn to PPC advertising because it promises results instantly. With this said, this is only true as long as the landing page is of a high quality. After all, the principles of this internet marketing tool may seem inviting due to its simplicity, however, the basics of online marketing as a whole still apply, such as content quality and relevance.
  • With this said, the money pot for PPC advertising can disappear very quickly as there is a charge every time a user visits the website regardless of how long they stay on there. In addition to this, this form of internet marketing only brings traffic to a website and does not guarantee a return on investment (ROI). This means that it is important to ensure that the site has a high conversion rate in order to see a profit.

Choosing between SEO and PPC advertising can be a difficult decision that requires attention to detail and careful consideration. After all, the results from SEO are much longer lasting but PPC provides immediate changes as long as the money pot is topped up. Here at SEO Enterprise, we specialise in white-hat ethical search engine optimisation and believe that it is the fundamental principle of internet marketing as a whole. To find out whether our services could be for you, get in contact with a member of the team today!

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