There is a wide range of different techniques that can be implemented within SEO in order to produce high-quality, reliable results that will withstand the test of time. With this said, it is important that marketers utilise all methods ethically in order to ensure that their campaigns are not affected by ranking penalisations. Read on as we go over some of the differences between link building and link outreach in SEO…
In order to ensure that a website and the pages that it contains can be found in the SERPs, it is important that an SEO technician manages to establish authority. After all, this tells the search engine that the results are trustworthy and that users will receive high-quality information. Luckily, this can be achieved through the process of link-building, also known as backlinks, which creates one-way links back to a website.
Backlinks can be created through a variety of different formats such as content, infographics and even blog commenting. In fact, a blog exchange with another website offering a similar service is the most effective way to create a high-quality and ethical backlink, however it is important that they are carried out with intention as a lot of low-quality backlinks can have a negative effect on a campaign.
On the other hand, link outreaching takes place in order to establish high-quality backlinks in the first place. During this process, an SEO technician will contact similar industries in order to ask whether they would like to collaborate in order to form mutually beneficial backlinks. A link outreach can be carried out in a variety of different ways; however, many technicians prefer to utilise email or telephone communication as they provide the fastest results.
Here at SEO Enterprise, we believe that the best campaigns should always place ethics before results. After all, there are a wide-range of black-hat methods that can be implemented in order to create fast results but these will eventually lead to severe ranking penalisations in the SERPs. In fact, some white-hat methods can also be used maliciously with the wrong intention and technician behind them. To find out more information about link building and link outreach in SEO, get in contact with a member of the SEO Enterprise team today!