Ever since the use and implementation of content in SEO became a necessity rather than a choice, many online marketers have started confusing the industry with content marketing. After all, this is another tool that differs in a variety of ways and can be used separately from SEO or alongside it in order to improve the ranking of a website in the SERPs. In order to set the record straight, we’ve decided to go over some of the differences that separate the two internet marketing approaches once and for all. Read on to find out more…
What is Content Marketing?
In a sense, content marketing is considered a theoretical concept and it is used as a set of guidelines in order to place high-quality information on a website that can be utilised for marketing purposes. In fact, it covers a variety of different media types including written text in the form of articles and blogs, images, videos, infographics, banners, product reviews and much more. As a result, the use of these approaches in order to improve the quality of a website and the influence that it has upon a user is known collectively as content marketing.
What is SEO?
On the other hand, SEO is a technical industry of its own with a variety of different avenues to choose from. In fact, the aim of an SEO campaign is to improve the ranking of a website in the SERPs, increase the amount of organic traffic a website receives and encourage the search engines to trust a website. Utilising high-quality content is one way this can be done as written information is crawled by search engine spiders during analysis. Whilst this sound similar to content marketing, the SEO industry is much more in-depth as this content is used to power other marketing tools at the same time.
Although the principles behind content marketing and SEO are incredibly similar, it is the technical aspect of search engine optimisation that makes them so different. After all, high-quality, original and relevant information is used in order to power a campaign and influence the ranking of a website in the SERPs whereas content marketing focuses specifically on the information itself. To find out more about what separates SEO from content marketing, get in contact with a member of the SEO Enterprise team today!