The Difference Between a Local and National SEO Campaign
The SEO industry is expanding rapidly, and it shows no sign of slowing down. After all, more and more businesses are starting to recognise the importance of an online presence as very few users are willing to venture beyond the first couple of pages in the Search Engine Results Pages (SERPs). This means that there is a lot of potential revenue and traffic that can be gained from a well-executed SEO campaign. With this said, a local campaign and a national campaign are two different ball games. Read on as we go over some of the differences…
In order to understand how something is different, it is important to recognise their similarities too. After all, local and national campaigns are both a form of SEO, however, they just target different areas and keywords. In fact, they are even built upon the same principle and utilise the same strategies which means that both types can actually be conducted alongside one another with the right budget.
With this said, the keywords that are targeted during a local and national campaign differ considerably in order to reflect what a website aims to rank for. For example, national campaigns tend to have a much bigger budget to work with which means that the keywords are often more ambiguous because there is more manpower available in order to power them and ensure that they rank over time. On the other hand, local campaigns tend to be more specific and aimed at a particular location as there is a higher Return in Investment (ROI) to play with this way.
Although social media is not a direct form of SEO, it is foolish to think it isn’t a beneficial tool to take advantage of. After all, the way that it is utilised is the secret to an effective campaign. Since national campaigns tend to have much more resources to play with, the management of social media is often more effective and this can lead to more direct traffic through platform links whilst local campaigns tend to focus on creating an online presence rather than a full-scale social media marketing campaign.
Here at SEO Enterprise, we like to tailor our campaigns to the needs of our clients and that is why we offer both local and national campaigns. After all, a smaller yet more focused local campaign is often more effective for small businesses rather than trying to insight traffic from national sources that will result in very little revenue. To find out more information about local and national SEO campaigns, get in contact with a member of the SEO Enterprise team today!