Since establishing a strong digital presence is so important nowadays, the term “SEO” is something that every business owner in the world needs to understand. No matter what kind of industry you work in or what your business has to offer, SEO needs to be an integral part of your marketing strategy.
Of course, the likelihood is you’ve at least heard the term bandied about in one context or another, but what’s absolutely vital in 2018 is that business owners (particularly those of small businesses) understand exactly how SEO can benefit them. Because guess what? You can bet your bottom dollar that your competitors are taking SEO very seriously indeed.
SEO is an incredibly complex industry and requires an expert touch in order to truly succeed, but we’ve put together some very basic SEO tips for beginners to at least get you started.
So, What Exactly Is SEO?
In case you aren’t 100% sure, SEO stands for Search Engine Optimisation. If we’re trying to keep this in as tight a nutshell as possible, this is essentially the task of making sure your website comes out on top of the search engine results page (SERP) for a set of relevant keywords.
For example, if you were an SEO agency in Manchester, then you’d want to show up at the top of the search engines for “SEO Manchester”. Ultimately, this will ensure that your website is being found by interested customers, web traffic is increasing, and conversion rates are improved. In a crowded marketplace, you need to make sure you’re sat right at the top of the search engines.
How Is SEO Done?
SEO is always evolving, due to Google’s constant changes to its algorithm, and so the methods used to implement a successful strategy have also changed.
To keep things as simple as possible, SEO is essentially done through the content, structure and links contained within your website. It’s an incredibly complex field to keep on top of and truly master, which is one of the many reasons it’s so competitive. Of course, if it was easy, then everybody would be ranking for their keywords! Unfortunately, that isn’t possible.
In 2018, it’s important to create unique content that your audiences will enjoy; while that same content needs to target your chosen keywords. The search engines will then recognise that your page is relevant to those keywords and help your site rank higher! Make sense?
You also have to consistently optimise your site in other areas, such as meta descriptions and link building, but we won’t go into those in much detail here.
Does My Business Need SEO?
In a word, yes.
With customers choosing to shop online and use the internet to research companies before picking up the phone, it’s absolutely imperative that you appear right at the top of the search engines. Otherwise, it won’t be long until your business has fallen behind, and competitors will start to poach your customers.
If you decide to ignore your need for SEO, then you’re essentially alienating yourself from the largest part of your customer base. The fact is you need to develop a strong online presence if your business is going to thrive in 2018, and SEO needs to play a central role in that development.
When it’s done right, SEO will get your website in front of the right people at the right time, and it’s undoubtedly the most powerful marketing tool available to your business.
Can I Do SEO Myself?
While you might quite fancy the idea of having a bash at your own SEO strategy, the industry is just too competitive if you don’t know exactly what you’re doing. SEO can take a long time to get results and there’s unfortunately no quick-fix to get your site to the top of Google overnight. Therefore, anything less than an expert touch will fall short of the mustard.
You need to find a reputable SEO agency that know exactly what they’re doing and can guarantee results, otherwise you risk investing a load of your own time into a strategy that just doesn’t work. With SEO trends and techniques always changing, it’s not hard to see why you need to speak to an agency that know the industry inside and out.
Well, if you’re looking for the best SEO Manchester has to offer, then go ahead and contact the team at SEO Enterprise today! We’d be delighted to invite you in for a brew and a chat all about your SEO requirements!