The Changes Applied to Google’s Penguin Algorithm

The practice of search engine optimisation was first implemented in the mid-90s and there have been many changes applied ever since. After all, technicians once relied on unethical and deceptive techniques, now known as black-hat approaches, in order to trick the search engines into providing the desired results for a campaign. Luckily, the industry has become much more refined and search engines like Google have made it their mission to ensure that every SEO campaign is as equal as possible. Read on as we go over some of the changes that have been applied to the Penguin Algorithm over the years…

What is Google Penguin?

Introduced in 2012, Google Penguin is an algorithm that looks for and targets spam related SEO techniques. Before it was used, the amount of links a website had played a big role in how it was scored after being crawled, indexed and analysed by Google which meant that low quality websites were being featured in high positions in the SERPs than they should have been.

What Google Penguin updates have been implemented?

  • On March 26th, 2012 Google refreshed the algorithm data itself in order to provide recovery for those who were hit by the first wave and target those who didn’t see an impact the first time. This was also carried out 7 months later on October 5th, 2012 in order to target search queries written in English.
  • Google Penguin 2.0 was introduced on May 22nd, 2013 and was much more technologically advanced. The aim of this upheaval was to look deeper into the sites for evidence of link spamming rather than just focussing on the homepage itself. The 2.1 refresh was implemented on 4th October 2013 and affected just 1% of search queries.
  • Although Google released a 3.0 algorithm in 2014, this was another data refresh disguised as a major update and allowed previously impacted websites to recover. Two years later, the final algorithm update was launched and 4.0 made Google Penguin a part of Google’s core algorithm. As a result, Penguin now evaluates websites and links immediately and devaluates the links rather than handing out ranking penalties.

Here at SEO Enterprise, we believe that a strong campaign is an ethical campaign. After all, Google’s Penguin algorithm targets those who use black-hat techniques in order to spam content and implement manipulative link-building approaches. In fact, websites that are found to have implemented them are subject to severe ranking penalisations as this ensures that the most high-quality sites take the top spots in the SERPs. To find out more information about the Google Penguin Algorithm and how it applies to SEO, get in contact with a member of the SEO Enterprise team today!

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