The SEO industry has been around since the mid 90s and the way that technicians approach a campaign has changed considerably throughout the last quarter of a century. After all, search engines like Google have introduced important algorithm changes in order to ensure that the playing field is fair for all and there are new developments in technology impacting the way SEO is approached from the offset. Unfortunately, there are still many misconceptions that can turn people away from the service. Read on as we go through three of the most common ones and set the record straight once and for all…
Content doesn’t matter
A long time ago, content wasn’t regarded with the importance that it is today. After all, there were very few algorithm changes to contend with and many technicians would carry out unethical techniques that we now class as ‘black-hat’ SEO. Unfortunately, the idea that content doesn’t matter in the grand scheme of things has managed to stick around. In reality, content is ‘king’ in the world of SEO and plays a vital role in ranking results, so it is important to ensure that the information is original, relevant and written to a very high standard.
SEO gives fast results
Many business owners invest in an SEO campaign with the pre-conceived idea that their website will be ranking at the top in a matter of weeks or months. Whilst this can happen, the reality is that SEO is considered a ‘slow burner’ in the internet marketing industry which means that it takes time before the results start to show. In fact, most of the early results from search engine optimisation can be seen in organic traffic and conversion increases, leaving website owners looking for fast ranking results disheartened. In reality, these small increases are very important in SEO and are the stepping stones towards improved rankings in the SERPs.
It’s all about keywords
Whilst there is no doubt that keywords play an important role in the SEO industry, they shouldn’t be the only thing that is given attention. After all, the rules are constantly changing and it is important to stay up to date to prevent being left behind. In fact, the quality of the keywords and how they are used within a campaign will actually make more of a difference than the number of keywords that are used, as filling content with too many is considered a black-hat technique known as ‘keyword stuffing’.
Here at SEO Enterprise, we believe that an SEO campaign is the best internet marketing tool for businesses that are looking for reliable and long-lasting results. After all, a high-quality campaign carried out by the right team is certainly going to convince the search engines that your website is trustworthy and thus, increase its ranking in the SERPs. To find out more about the true nature of SEO, get in contact with a member of the SEO Enterprise team today!