During the initial stages of an SEO campaign, it is important that specific keyword research is carried out in order to determine which ones are the most promising in order to provide the desired results. After all, a website obtains organic traffic when an internet user types a keyword into the search bar of the search engine and clicks on a website by choice in order to find out more information about the services that are on offer. With this said, the ranking of a website can play a big role in the amount of organic traffic that is received. Read on as the team here at SEO Enterprise go over some of the benefits that organic traffic can provide…
Are organic results cost-effective?
Organic results are also known as natural results which means that websites do not pay a fee every time a user visits their website like PPC (Pay Per Click) marketing. As a result, it can take many months of continuous hard work for ranking changes to show and this can cause business owners to find SEO ineffective. With this said, organic traffic isn’t a concept that can be altered overnight and once the results begin to show, they tend to stick around which is why it is one of the most cost-effective options on the market.
Is organic traffic a long-term marketing result?
When an SEO campaign has been in place for several months, the changes that begin to show can be phenomenal. After all, it takes a lot of work to convince the search engine to trust a website and move its ranking favourably in the SERPs. In fact, once these changes begin to take place then the business owner can expect to see promising results in terms of their organic traffic and ROI (Return on Investment) too because SEO is a long-term marketing method that will certainly outlast alternatives options like PPC.
Does organic traffic lead to more conversions?
By increasing the organic traffic that a website obtains, a campaign also increases the number of people that visit a website and this means that the chance of a successful conversion is much more likely. After all, 1 in 10 organic visitors to a website are statistically more likely to enquire further about a service which means that the more organic traffic a website obtains, the more effective the marketing method will be when it comes to conversions.
Here at SEO Enterprise, we put together our campaigns from scratch by carrying out high-quality keyword research that helps determine which keywords are the most effective to power. After all, organic research is dependent on the rank that a website holds in the SERPs as many internet users are unwilling to venture beyond the first couple of pages. Luckily, a consistent and white-hat SEO campaign is an effective way to produce long-lasting organic results. To find out more information, get in contact with a member of the SEO Enterprise team today!