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The Benefits of Google Trends

The Benefits of Google Trends

As the most popular search engine on the web, Google is quite generous to marketers because it has provided a wide range of often free, but sometimes paid for, tools that can be utilised as part of any existing or brand-new campaign. From Google Analytics to Google AdWords, the possibilities for SEO and PPC alike are endless. Read on as we go over some of the benefits of Google Trends, a website that analyses how popular certain search queries are over time…

Find Relevant Keywords

Keyword research is the foundation of any successful campaign so it is important that technicians explore every nook and cranny in order to select the most appropriate phrases. Google Trends is an indispensable tool when it comes to this aspect of SEO because it allows you to delve into the demographic behind a particular keyword and isolate trends in order to understand your audience better. In fact, it is even possible to find new and relevant keywords to target through Google Trends.

Specific Locations

It is important to note that Google Trends doesn’t just display which country users are searching a particular phrase from, it breaks down the results into regions, cities and towns. This means that you are able to narrow down your search and assess how marketable your products and services may be depending on a particular area. With regards to SEO, it can be particularly beneficial to see information presented in this way depending on whether or not a campaign is targeting a local or national audience.

Seasonal Content

There is no doubt that a content schedule is the backbone of any marketing effort as high-quality, ethical and original articles are the most effective way to appeal to the search engine. With this in mind, Google Trends can help a copywriting team to prepare seasonal content based on festive holidays like Easter, Christmas, Eid and Hanukkah as these are almost guaranteed to insight a temporary influx of traffic that can be used to one’s advantage during a campaign.

The very best SEO campaigns are designed in order to cover every possible avenue which is why a lot of technicians take advantage of Google Trends in order to put together an ethical approach that manages to tick all the boxes. To find out how to take full advantage of tools such as these, get in contact with the best SEO company around and speak to a member of the SEO Enterprise team today!

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