The Benefits of Google Analytics

Here at SEO Enterprise, we believe that a successful SEO technician should make full use of each and every tool and their disposal, including Google Analytics. After all, it is impossible to predict the way that the search engine will react which is why the information displayed by this piece of software is so important. Read on as we go over some of the benefits that can be obtained from utilising Google Analytics during an SEO campaign…

How much does it cost to use Google Analytics?

It is surprising to discover how many SEO technicians do not know that Google Analytics is a free piece of software that can be used by almost anybody on the internet. In fact, it is also incredibly simple to use which means that even novice technicians can make full use of the information that is provided. Despite its free status, Google Analytics is very versatile and offers users just as much data as any of the alternative paid tools like SheerSEO and SEMrush.

What statistics does Google Analytics provide?

The information displayed by Google Analytics is incredibly varied and often focuses on the traffic that a website receives. In fact, technicians can see whether this traffic is direct or organic, the location of the user and even their demographic. This is beneficial during an SEO campaign as the data can be viewed alongside the keyword that brought the user to the website in question in order to see which are delivering effective results. In fact, the longer an SEO campaign is carried out, the more detailed the information provided by Google Analytics will be.

Why is Google Analytics such a popular SEO tool?

Since it is free and readily available, Google Analytics is undoubtedly one of the most popular SEO tools on the web. After all, it can take months for the results of a consistent campaign to show in the SERPs and a cost-effective tool like this allows technicians to see what techniques are working and which ones may have to be altered. In addition to this, Google Analytics also provides analytic reports which allows technicians to fine-tune their campaign and ensure that it is as effective as possible.

When it comes to search engine optimisation, it is important that ethical and high-quality techniques are utilises during a campaign. After all, these are the most effective way to encourage ranking increases in the SERPs. Software like Google Analytics allows SEO technicians to view the type of traffic they are obtaining as it arrives which means that campaigns can be easily altered and adjusted. To find out more information, get in contact with a member of the SEO Enterprise team today!

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