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The Benefits of Festive Keywords

The Benefits of Festive Keywords

As the 25th gets closer and closer, there is no time like the present to introduce festive marketing to your ensemble and ensure that you are one step ahead of your competition at all times. After all, Christmas is the biggest commercial holiday in the world which means that the internet will be inundated with busy shoppers looking for the best deals and it can be a great opportunity for businesses to increase their organic traffic, try their hand at email marketing and even rank for new keywords. Read on as we go over the benefits of introducing festive keyword into your SEO….

Stay Ahead of the Competition

Although there is no reason to change your strategy at Christmas and it certainly isn’t compulsory for success in the SERPs, implementing festive keywords into your content can help you stay one step ahead of your competition. This is because you will be going above and beyond in order to provide the search engine with relevant information to index and this may be rewarded in the SERPs, whereas your competition won’t make as much of an impact if they decide to take a backseat.

Earn Backlinks

The spirit of Christmas is all about giving without expecting to receive, however a blog exchange during the festive season can be a great way to implement festive keywords into content and build a relationship with another business operating in a similar industry. With this said, it is important that you use festive keywords with intention as otherwise the search engine could see them as spam, and this may not be favourable when trying to build backlinks.

Build Clients for the New Year

As a commercial holiday, Christmas is actually a £26.9 billion a year industry in the UK which means that there is a lot to be gained from tailoring your SEO and marketing efforts towards it. Unless you have a retail product to sell, it may feel counterproductive to put all your time and energy into festive keywords, however they can actually improve your brand authority and, when combined with email marketing, help you develop a new customer base for the New Year to follow up with.

When it is done correctly, SEO at Christmas can be a massive success! After all, a lot of websites actually increase their organic traffic throughout the seasonal period and form new connections with potential clients that can be followed up with in the New Year. To find out more information about festive marketing, get in contact with a member of the SEO Enterprise team today!

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