The Benefits of an SEO Site Analysis
It is not uncommon for website owners to confuse analytics with an audit as both assess different features of a site in order to determine the direction of a new or existing SEO campaign. With this said, Google analytics is often utilised alongside marketing efforts on a routine basis where a site analysis is carried out at the very start in order to evaluate how search engine friendly your website is. Read on as we go over some of the benefits of putting your website through an SEO audit…
You will know where to improve
The Google search engine is looking for a healthy website that ticks all of its boxes in terms of ethicality, high-quality content and user friendly features. Although an SEO analysis doesn’t necessarily look at where your traffic is coming from, it will tell you which pages are healthy from a search engine point of view and which pages need work. From here, it is then possible to build a campaign around the needs of the site as this is the best way to appeal to the search engine.
Understand your keywords more
A lot of website owners are surprised to discover that they are targeting a lot of different keywords within their campaign, however they won’t always be ranking for all of them. An SEO audit allows a technician to see where a website stands from a keyword perspective and optimise content accordingly to target the phrases that need an extra push. In addition to this, you can also understand your keywords in more details and recognise which ones are actually inciting organic traffic.
Stay head-to-head with competitors
The worst thing that you can do in SEO is take your foot off the gas and this only allows your competitors to overtake you. In fact, carrying out an on-site analysis for marketing purposes can actually prove beneficial in the SERPs if you carry one or two out on your competitors websites too. This is because you will be able to find out what keywords they are ranking for and how their results compare to yours, allowing you to adjust your efforts to match.
Here at SEO Enterprise, we build each campaign with the needs of the client and their business in mind in order to ensure that the desired results are obtained. After all, originality is very important in online marketing. To enquire about our free site analysis service, get in contact with the best SEO company on the market today!