The Benefits of a Long-Term SEO Strategy
It goes without saying that search engine optimization is not an overnight marketing solution and that you won’t see your website flourish in the SERPs in just a matter of days. In reality, it can take 3-6 months of consistent work from a high-quality technician before your website starts to see a return on investment as SEO is a marketing method that tends to give the best results when a long-term strategy is put into place. Read on as we go over the benefits of investing in this type of campaign…
SEO isn’t an overnight fix
Unlike PPC marketing, which involves buying a particular keyword and ranking above the organic results as an advertisement, SEO is a slow and steady process. In fact, it’s important that you think in terms of months as this is how long it can take before reliable results start to show in the SERPs. We often recommend a long-term strategy because short-term SEO isn’t designed with the modern principles of the technique in mind, and this means that it’s impossible to rank favourably without putting in months of hard work behind the scenes. To put things into perspective, a study by Ahrefs found that the average campaign will get a website to the very top of the SERPs in 950 days – which is over 2 and a half years!
High-quality SEO doesn’t have a deadline
A lot of businesses have never invested in SEO before so it is important that we explain the process clearly. The first thing to remember is that there is no deadline for marketing and SEO in particular is not something that you’ll want to halt once you reach your desired position. As we mentioned above, it can take months before these desirable changes start to show in the SERPS and then the focus shifts to maintaining them. If you stop a campaign once it reaches this point then all of this hard work will gradually fade away because your competitors are still going at it. Ideally, good SEO is something that you’ll want to commit to for the foreseeable future.
The search engine is always changing
Any SEO technician will be able to tell you that the marketing technique has changed considerably ever since the 1990’s, and that is in-part down to the search engine. When SEO first came about, black-hat methods were rife and Google recognised that poor-quality websites were able to rank favourably by using them. As a result, they introduced algorithms to control how SEO was implemented – and these are constantly changing. In 5 years time, SEO will look completely different again which is why long-term strategies are the most effective way to stay ahead of the competition and avoid being left behind.
Here at SEO Enterprise, we are always transparent with our clients and tell them exactly what they need to know from the get-go. We don’t believe in false promises which is why we’ll never try to convince you that your website can be marketing to page one in an unrealistic time frame. The reality is that SEO is a long-term method and that is why it provides the reliable, long-term results that it is known for. To discuss this in further detail, get in contact with the best SEO company around and speak to a member of the team today.